In a day and age where production house’s are commented upon for going overboard with their movie promotions, Dharma Red Chillies and BR Films have taken a new approach to break the mould.
No media interactions, no reality show visits, just 1 press conference 4 days before the movie release! As the Ittefaq team flanked by the producers Mr. Shah Rukh Khan, Mr. Karan Johar along with the BR Chopra productions came on board for the Press conference the ambience was just what they had expected, that of intriguing thoughts of why this strategy to promote less, and more Importantly “Who Is the Murderer.. Siddharth.. Sonakshi.. Akshay.. or someone else!!.. Excerpts from the Exclusive Press conference below..
Ittefaq is a suspense thriller movie releasing on 3rd November 2017. It is co-produced by Red Chillies Entertainment of Shah Rukh Khan, Dharma Productions of Karan Johar and BR Films. Siddharth Malhotra and Sonakshi Sinha are the lead cast in the movie and Akshaye Khanna is giving thrills with his performance as a Cop. It is a songless thriller drama movie.
Yesterday evening a Press Conference was held regarding the same at Taj Lands End, Mumbai where the Co-Producers, Lead Cast and Directors interacted with the media.
The movie is a re-adaptation of the 1969 movie with the same title directed by the legendary Yash Chopra and yester-years Superstar Rajesh Khanna in the lead.
A splendid interaction was held on the stage with two Non-Nepotistic stars (Shah Rukh Khan and Sidharth Malhotra) at both the ends. Sonakshi Sinha, the lead actress of the movie revealed that the original movie was earlier offered to her father Mr. Shatrugan Sinha but he couldn’t work on it for some reasons. Akshaye Khanna revealed that his father Vinod Khanna had worked on the first movie of Ravi Chopra and years later he is working in the first movie of Mr. Ravi Chopra’s son Abhay Chopra.
The makers have decided to keep the promotions and marketing activities at low-profile.
#SayNoToSpoilers The makers have promised that it will give an amazing thrill to audiences in the last half hour. To say the least .. the movie itself begins with a thank you card to SRK and Ranbir Kapoor.. why is this so? Is one of the playing the cameo.. or is one of them the Murderer??!! Find out in a theatre Near you on the 3rd November 2017!!
By Aditya Kittur and Devesh Purohit.