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WASH-Coca Cola’s CSR Initiative: Connecting Hydration & Hygiene

Every drop is vital, to nourish you, to hydrate you and to cleanse you from the core! Life can’t be imagined without water, but what if we lack of it despite having it in abundance— as the 2/3rd of the earth consists of water! All we are short of is the proper usage, storage, conservation and sanitation of water to let our lives go smoothly, happily and healthily.

A normal person is considered to be someone who manages good personal hygiene along with clean surroundings to lead a healthy life and an unblemished society. And here water plays the foremost role as we can’t see cleanliness happening without it.

Role of Sanitation in our lives!

Sanitation plays the key role to build a fresh society. No matter how precious and rare water becomes, we can’t even imagine a civil society without proper lavatories that use plenty of water. So, water conservation is a must for that cleansing part of humanity.

In lieu of the very sensitive issue, Coca-Cola has joined hands with TERI University and the U.S Agency for International Development (USAID) to come up with the“Strengthening Water and Sanitation in Urban Settings”. Also, known as WASH; (Water, Sanitation and Hygiene) program, this initiative has been conceptualized and embarked with the vision to ignite the society towards the importance of hydration and sanitation in India.

This is indeed a one-of-a-kind collaboration undertaken to target the roots of 50,000 beneficiaries in low-income settlements along with nearly 300 professionals through the WASH governance studies to implement practices that would facilitate better quality of sanitation. Moreover, as they say, the child of today is the future of tomorrow. Nevertheless, WASH aims to flourish among 2,500 students through 20 municipal schools across our country.

This unique CSR undertaking by the Coca-Cola Company will not only boost a sense of healthy development and hygiene amongst the society but is also deemed to set an example for the whole world to follow. Cheers! 🙂

  • Indrani

    Great initiative. Good luck for the project.

  • Anjali Sengar

    Great initiative 🙂

  • Nicely presented Maitreni. The importance of water and sanitation in our lives being paramount, such initiatives are extremely vital for all our well being. Hope the initiative is successful as envisaged,

    • Thank you so much Somali. Very well said. Such initiatives are game changers and if we abide by them and implement them in our daily lives, the society would be a better place to reside in! :’)

  • It sure is a wonderful initiative… 🙂

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