“Let me explore the real fashion here, as what I need to be in-trend is, by blindly following trends. But I, rather, want, is to be myself, feel comfortable in what I adorn and let my aura reveal through my personal choice of clothing.”
I am a simple dresser, but love the finery of life, all things beautiful around. And I found all what I needed recently, in a store at Lajpat Nagar, Delhi, named Filme Fashion. Filme Fashion is the brainchild of Poonam Kumar, a promising woman entrepreneur with a distinct vision. Her motto is to bring the finest things of good living made accessible and affordable for common people like us. But for me, Filme Fashion is not at all filmy when it comes to class. I found some really interesting stuff there to suit my taste, age and class. In fact, the store offers something for every Indian woman regardless of her age and style.
Ms. Poonam called The Style Symphony to attend ‘Teej & Rakhi fest’ at Filme Fashion. We were privileged to explore the store and elated to find the products of our choice.
Clothing section at Filme Fashion
No doubt, the clothing section of the store is par excellence. If you’re willing to buy couture or prêt-a-porter piece from a high-end designer and find it unaffordable or beyond your reach, Filme Fashion is the place where you can get a similar piece in the same quality but in direly affordable prices. Reason? Poonam is providing ample space to young and budding designers to explore their creativity under one roof.
USP of the store: You can find economic creative designs which are no less than those highly acclaimed ramp pieces or even International trends- sporting attires, in both couture and prêt-a-porter. Apart from those beautiful evening gowns, ethnic wear could also be found here with its all exquisiteness. While, Maitreni found her dream evening gown, I discovered my favorite kattan silk churidar kurta set too.
Maitreni’s red evening gown is indeed a class apart. Crafted from red net, lace and satin fabrics, it’s embellished with tone-on-tone, sequins and stones, intricately designed, neatly stitched and voluminously layered. Young designer Pramod needs applauds for such a breathtaking creation. And the price? You’ll be amazed to know it’s less than 30 K, almost 1/4th of a similar piece from a noted designer.
For couture range, Filme Fashion offers you tailoring facility right there to make your clothes custom-fit according to your shape and size. Aside for couture clothing, their prêt-a-porter (ready-to-wear) range is also quite appealing. You can even find in-trend traditional and Indo-western clothing for your casual and daily wear needs. I picked some beautiful kurtas and palazzo pants there which are quite classy yet trendy.
Jewellery & Accessories Section at Filme Fashion
Filme Fashion impressed me for one more reason that was there exquisite jewellery and accessories section. And not to mention, there young jewellery designer Sahiba for her kundan pieces speak sheer awesomeness. Pearls, enameling, stone work, phuai, polka, kundankari, all were so impressive in traditional jewellery. Even some trendy pieces of junk jewellery grabbed my attention. These beautiful kundan polki earrings with pearl hangings along with dainty supporter chains were gifted to Maitreni by Sahiba.
Maitreni wore Sahiba’s fringe earrings with her red gown and the pair complimented it so very well.
Apart from that, I was astonished with their clutch bag section— economic yet exclusive. I grabbed my favorite blue one in no time.
Cosmetics, skin-care range, another lifestyle and home décor items were also showcased at Filme Fashion for the people like us who wish grasping classics but are restricted to our budgets. The Style Symphony was indeed dazzled by Poonam’s store as we seized our share of style there! 🙂